International Marketing Strategy: Analysis, Development and Implementation (9th Edition) – eBook

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, economics, politics, and more, is critical in international marketing strategy. Fully updated and revised, the International Marketing Strategy, Ninth Edition, (PDF) is a popular textbook that reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new development patterns in global markets. It provides accessible content from around the world, including newly emerging economies as well as explaining increasing global risks and the role of digital developments. An exciting range of features, including Management Challenges, Illustrations, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

978-1473778696, 978-8000045771, 9781473778733, 978-1473778733, 1473778735, 9781473778702, 978-1473778702, 1473778700

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P.S. We may have International Marketing Strategy 9th Edition instructor manual and test bank etc for sale. Contact us.

NOTE: This sale only includes the ebook International Marketing Strategy: Analysis, Development and Implementation, 9th Edition, in PDF. No access codes are included.