Marketing: The Core (5th Canadian Edition) – eBook

eBook Details

  • Authors: William Rudelius, Roger Kerin, Steven Hartley, Arsenio Bonifacio, Carol Bureau
  • File Size: 88 MB
  • Format: PDF
  • Length: 449 Pages
  • Publisher: McGraw Hill Canada; 5th Edition Canadian
  • Publication Date: Jan. 31 2018
  • Language: English
  • ISBN-10: 1259269264
  • ISBN-13: 9781259269264


SKU: marketing-the-core-5th-canadian-edition-ebook Categories: , , , Tags: ,

About The Author

Arsenio Bonifacio

Carol Bureau

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

William Rudelius

Kerin’s Marketing: The Core, 5th Canadian Edition (PDF) provides university students and instructors with a new and exciting introduction to marketing. The updated Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more engaging, interactive, and relevant. Marketing: The Core 5E (Canadian) is designed specially so that Canadian students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.


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