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Marketing: The Core (9th Edition -International) - eBook

Marketing: The Core (9th International Edition) – eBook

eBook Details

  • Authors: Roger A. Kerin, Steven W. Hartley
  • File Size: 77 MB, 62 MB
  • Format: PDF, ePub
  • Length: 624 Pages
  • Publisher: McGraw Hill Int.; Ninth Edition
  • Publication Date: January 9, 2021
  • Language: ‎ English
  • ISBN-10: 1264832907, 1260729184
  • ISBN-13: 9781264832903, 9781260729184

International Edition is same as the US edition

$15.00

SKU: marketing-the-core-9th-internatioanl-edition-ebook Categories: , , Tags: , , , ,

About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Kerin’s Marketing: The Core, 9th International Edition, (PDF/ePub) is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. ISE Marketing The Core 9E takes a pedological approach focusing on personalized marketing, traditional and contemporary coverage, high engagement, a rigorous framework, marketing decision-making, and integrated technology. The Ninth Edition demonstrates the authors’ commitment to leadership, engagement, and innovation.

Additional ISBNs for Marketing The Core 9th Edition: 978-1260729184, 978-1264832903, 126664573X, 978-1266645730, 9781266645730, 9781266645242, 978-1266645242, 1266645241, 9781264209293, 9781264209293, 1264209290, 9781264209286, 978-1264209286, 978-1264736775, 9781264736775, 1264736770, 1264209282

All Our Prices Are In US$

We highly recommend using the free Adobe Digital Editions (for Mobile devices) or Calibre (for Windows/Mac) to view the ePub ebook.

NOTE: This sale only includes the ebook Marketing: The Core 9th International Edition in ePub (original) and PDF (converted) formats.  The ISE is exactly the same as the USA/North American version. No access codes are included.

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