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Business Communication: Process and Product – Brief (6th Canadian Edition) – eBook

eBook Details

  • Authors: Mary Guffey, Dana Loewy, Esther Griffin
  • File Size: 37 MB
  • Format: PDF
  • Length: 544 Pages
  • Publisher: Nelson Cengage Adapted; 6th edition
  • Publication Date: Jan. 11, 2018
  • Language: English 
  • ISBN-10 : 0176721258, 0176721251
  • ISBN-13 : 9780176721251, 9780176827137

$14.00

SKU: business-communication-process-and-product-brief-6th-canadian-edition-ebook Categories: , , , , Tags: , ,

About The Author

Dana Loewy

Dana Loewy

Dr. Dana Loewy got an M.A. from Bonn University, Germany, and a Ph.D. in English from the University of Southern California. She has been teaching business communication at California State University, Fullerton for over 20 years. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, Dana has taught various German courses and has served as a guest lecturer at Fachhochschule NĂ¼rtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington.

Fluent in several languages, including her native languages of Czech and German, Professor Dana has authored critical articles in many areas of interest, including translation, literary criticism, business communication, and business ethics. She has played an increasingly significant collaboration role with Dr. Guffey on recent editions of many books including Essentials Of Business Communication. Before co-authoring with Dr. Guffey, Dana worked as a professional translator for 25 years, during which time she provided subtitles for thousands of major feature films and movies. Dana also published various prose translations and poetry, most notably The Early Poetry Of Jaroslav Seifert and On The Waves Of Tsf. Very active in the Association for Business Communication, Dr. Dana Loewy focuses on creating effective learning and teaching materials for graduate and undergraduate business communication students.

Esther Griffin

Mary Ellen Guffey

Mary Ellen Guffey

Dr. Mary Ellen Guffey, a dedicated professional, as taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). Guffey has taught at the Santa Monica College, University of Illinois, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Mary is the founding author of 3 award-winning textbooks: Essentials Of Business Communication, Business Communication: Process And Product, and Business English. Each updated ebook continues to lead its market and, together, these ebooks have helped hundreds of thousands of college students around the world develop language skills.

Dr. Mary Guffey serves on the review boards of the Journal of Business Communication and the Business and Professional Communication Quarterly. Dr. Guffey also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Business Communication: Process and Product, 6th Brief Canadian Edition (PDF) trains college students for a career in an increasingly global and digital workplace. Through comprehensive coverage and innovative resources, this new edition improves what has made this product so popular in the past: the 3-x-3 writing process initiated by Mary Ellen Guffey, the two-part case studies, and coverage of the newest technologies influencing business today. With content provided in print and our digital platform, MindTap, our product gives university students instruction, information, and opportunities to practice and apply what they are learning. MindTap has been entirely reimagined to bring students a more centered and applicable learning experience. Within the MindTap platform, there are many experiential learning activities for the students to implement what they have learned and build a range that can be used in the future to show their work. For teachers, we have a well-developed and curated site of extra resources constructed to support any course using our learning resources. Guffey, Loewy, Griffin: Your trusted and authoritative brand in Business Communication!

978-0176721251, 978-0176827137

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