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E-Commerce 2021-2022: Business, Technology and Society (17th Edition-Global) - eBook

E-Commerce 2021-2022: Business, Technology and Society (17th Global Edition) – eBook

For courses in ecommerce

eBook Details

  • Authors: Kenneth Laudon, Carol Traver
  • File Size: 151 MB
  • Format: PDF
  • Length: 912 Pages
  • Publisher: Pearson International; 17th edition (Global)
  • Publication Date: 20 July 2021
  • Language: English
  • ISBN-10: 1292409312
  • ISBN-13: 9781292409313, 9780136931805

Global edition is the same as the US edition

Original price was: $57.91.Current price is: $15.00.

SKU: e-commerce-2021-2022-business-technology-and-society-17th-global-edition-ebook Categories: , , , , Tag:

About The Author

Carol Traver

Kenneth C. Laudon

Kenneth C. Laudon

Dr. Kenneth C. Laudon is a Professor of Information Systems at NY Stern School of Business. Ken has a B.A. in Economics from Stanford University and a Ph.D. from Columbia University. He has authored a dozen books dealing with information systems, organizations, and society, including Communications Technology and Participation; Dossier Society; Solving Classic Business Problems; Information Technology and Management Strategy; Computers and Bureaucratic Reform; Management Information Systems: Managing the Digital Firm; E-commerce, Business Technology Society; Business Information Systems: A Problem-Solving Perspective; Information Technology and Society, and Interactive Computing: Concepts and Skills. In addition, he has written over 35 articles and book chapters concerned with the social, organizational, and management impacts of information systems.

The most up-to-date, comprehensive overview of e-commerce today is Lively and fun to read. E-commerce 2021: Business, Technology, and Society, 17th Global Edition (PDF) is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from eCommerce companies such as Google®, Twitter®, Facebook, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyber war, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

978-0136931805, 978-1292409313, 9781292409320, 1292409320, 978-1292409320

NOTE: This sale only includes the ebook E-Commerce 2021-2022: Business, Technology and Society, 17th Global Edition, in PDF. Its the same as the North American/USA version. No access codes are included.

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